Allegro provides a custom-built-and-branded CD production service to strengthen your existing brand or promote the growth and market penetration of your new brand. The CDs are enveloped with your brand, and the content will be selected to ensure that it appeals to your precise target market.
Allegro produces corporate CDs (or CD premiums) in their entirety.
"Notice the music... music's the key to the way I have defined the Bvlgari brand in my 13 years at the company . . ."
Silvio Ursini, Executive Vice President, Bvlgari
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JPMorgan's Spring Cup Carnival 2007 CD was distributed to guests of the JPMorgan Derby Day Marquee. |
The Australian Ambience CD was prepared for US-based wine import company Click Wine Group. |
Music for life This CD was distributed internally by Eli Lilly to celebrate the release of two ground-breaking products that help in the fight against breast cancer and lung cancer. |
Allegro Music Australia's very own demo CD |
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What is a corporate CD or CD premium?
How will a CD premium benefit your brand?
What's involved in the production process? How long will this take?
What is a corporate CD or CD premium?
- A CD premium is a commercial quality CD of music that is enveloped with your brand and appeals to your target market.
- The CD booklet and/or wallet presents your corporate message and any further information on your company and its product/service.
- Allegro will custom build the music for your CD according to the specific needs and wants of your company as follows:
- (1) Allegro will compose and record original works of music; or
- (2) Allegro will rearrange and record pre-existing music; or
- (3) Allegro will license pre-existing music; or
- (4) A combination of the above
How will a CD premium benefit your brand?
- It will reinforce and strengthen an existing brand or promote the growth and market penetration of a new brand (customer activation)
- It will facilitate emotional communication by introducing your brand into the personal lives, the homes and cars, of your target market
- They are inexpensive to produce when compared with standard pricing ads and other promotional materials; they ARE little ads
- They have high retention and pass-along rates
- The high perceived value of custom-branded CDs will enhance your brand image
- They are a unique promotion item that will prove invaluable at sales demonstrations, events and trade shows by adding an auditory element to the environment
- They have the potential to become revenue-generating products in and of themselves via product bundling
- Sending CD premiums to the media and other opinion leaders will create positive PR
- They are a novel way of thanking key clients
- Branded CDs will create the beginnings of a club for your brand; your target market will feel that they have an exclusive "in" (eg. It will be like going over to your friend's house, when s/he says 'you've just go to listen to this!' but this time that must-hear item will be blanketed in your brand)
- CD premiums create innovative packaging options when bundled with other products or as standalones
- Branded CDs form part of a "lifestyle" marketing concept: We're not just selling you a box of coasters, for example, we're selling you a personality, an ambience, a world
- CD premiums have the potential to become part of an ongoing promotion (eg. a series of CDs could be introduced seasonally)
What's involved in the production process? How long will this take?
- Allegro produces custom-branded CDs in their entirety including:
- Selection/composition of music and licensing
- Graphic design of the CD label, booklet and tray card
- Printing of the booklet and tray card (four-colour screen printing)
- Writing of all copy
- CD mastering and disc replication
- Casing and shrink wrapping
The final product will be delivered within eight weeks of sign-off.
